NBA Drives Video Box Scores With HANA Analytics

November 25, 2013

The NBA is launching video box scores, powered by high-speed analytic software, that let fans view plays associated with every statistic the league tracks. To help process the on-demand video service, the NBA is using high-speed analytics software. Although the feature will contribute to the league’s advertising streams, the broader vision is adding services that boost fan engagement.

 

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